The challenge
What had to be solved
Un gigante del retail B2C sufría abandono masivo de carritos en validaciones de envío.
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Modernización Front-End y Optimización de Checkout para Retail
Un gigante del retail B2C sufría abandono masivo de carritos en validaciones de envío.
Narrative blocks
0
Visual assets
0
Tech capabilities
5
Case in editorial build
The structure is ready to receive screenshots, flows, and visual artifacts from Sanity without rebuilding this page.
Role
Lead Front-End Engineer & CRO
Next.jsTailwindReact QueryGA4VTEX Headless API
The approach
How the response was structured
Auditoría técnica. Diseño de validación optimista sin bloqueos.
Case narrative
From context to impact, with full traceability
Each block keeps a clear sequence: diagnosis, design decisions, implementation, and learning for future iterations.
Phase 01
Uncover friction before designing the screen
Heuristic audit
01El mapa de calor reveló clicks frustrados en spinners de validación.
Phase 02
Design a system that guides decision-making
Visual system and structure
01Kit UI para formularios 100% accesibles (a11y) con validación asíncrona optimista sin bloquear la UI principal.
Phase 03
Turn the narrative into a usable experience
Implementation and refinement
01Código segmentado. Server Actions para mutaciones y pre-fetching de pago.
Impact
What changed once the flow was rebuilt with intention
This layer avoids inflated metrics or forced performance claims. It reads the observable shift in clarity, operating rhythm, and user confidence.
Synthesized outcome
+25% conversión móvil y 60% mejora LCP.
Operational rhythm
Aumento del 25% en ratio de conversión móvil.
Technical stability
Carga un 60% más rápida (LCP).
Keep exploringView next case
This case is one piece of the full system, not an island.
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